Max Alijah is the visionary behind Royal Shredders, a lifestyle brand that began as a passion project when he was just 10 years old. A dedicated skater since the age of 7, Max’s journey in skateboarding has shaped not only his athletic pursuits but also his entrepreneurial spirit. Now 16, he leads Royal Shredders with the same energy and fearlessness that define his time on the skate park. As a sponsored skater and clothing designer, Max infuses each product and initiative with his deep-rooted love for the sport and community.

Max’s leadership extends beyond business—he’s a mentor and advocate for youth empowerment, especially in underrepresented communities. Inspired by his upbringing and experiences in Philadelphia and New York, he aims to create opportunities and spaces for kids to thrive through skateboarding and art. His dedication to fostering confidence and resilience resonates through programs like Shred-a-Palooza and community outreach efforts. With partnerships with brands like Honest Tea, Red Bull, and Target, Max ensures that Royal Shredders continues to grow as a force of positive change.